Atlantis Bharosa Desh Ka
  Trusted Business Conglomerate Since 1975
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Our Journey

From a small chemical business in 1975 to a full-spectrum portfolio of lubricants, coolants & greases today — the milestones that shaped Atlantis / Cool-Lube.

Five Decades

Five Decades of Trust, Progress & Quality

1975
1975
  • Started Chemical Business (Lab Chemical, Glassware, Instruments & Plastic wares).
1983
1983
  • Started Bulk Chemicals & Acids.
2006
2006
  • Started G-Lab brand into lab chemicals.
2014
2014
  • 14th August 2014 incorporated ALPL. Initially started with industrial oils (Hydraulic Oil, Cutting Oil, Thermic Oil, Rust Preventive Oil, Spindle Oil, Lubricating Oil).
2016
2016
  • Started manufacturing of Radiator Coolants & started with distribution network.
2017
2017
  • Started manufacturing of Engine Oils & Transmission Oils.
  • 24th November 2017 started operations from our corporate office in Ahmedabad.
2018
2018
  • 26th January 2018 launched products with the company's Vision Launch ceremony, inviting distributors, retailers & mechanics (500 people participated).
2019
2019
  • Started Cool Lube Mobile Application.
2020
2020
  • Re-launched the Atlantis logo with more clarity, attached directly with the company's vision.
2022
2022
  • An advanced ERP system has been introduced.
  • The first domestic brand to introduce CK-4 grade engine oil.
2023
2023
  • Introduced SN-CF 0W40 – REGAL SYNTH to the company's portfolio.
2024
2024
  • Introduced SN-CF 0W20 – Dura Mile to the company's portfolio.
  • OEM collaboration established with Captain Tractors in the agricultural segment.
  • OEM collaboration established with Raj Cooling in the industrial segment.
2025
2025
  • Introduced lithium-based and calcium-based greases into the company's SKU portfolio.
  • Received the Rosefield Award for Digital Transformation as a Runner Up.
2026
2026 · Milestone Year
  • Introduced 243 SKUs across lubricants, coolants and greases.
  • Achieved IATF 16949:2016 certification.
  • Achieved ISO 9001:2015 certification.

Be part of the next milestone

Talk to our team about lubricants, coolants and greases for your fleet or plant.